Sunday, April 27, 2008

Old running!


After his run in the London marathon on April 13, 2008, Buster Martin claims to be the oldest person to have ever completed a marathon at 101 years of age. Buster runs to raise charity for the Rhys Daniels Trust, a trust that goes towards children battling Late Infantile Batten’s Disease, a children’s disease that leads to an early death.
Buster, who completed the 26-mile run with a beer and a cigarette at the finish line, raised a total of £ 20,000 for his favorite charity and counting. Keen Footwear is looking into sponsoring the old runner who now holds the world record for being the oldest man to run a 5K, 10K, half, and full marathon.
“if you’re healthy when you get to my age, that’s luck and you make your own luck most times,” says Buster, who still works three days a week and trains for his runs the rest of the time.
This unlikely candidate makes the perfect front man for an organization looking to make an impact. Not only does it get the name out there, but it also allows people to donate to a charity that is by all eyes, running strong.
Martin, who has every intention of continuing to run, is the proud father of 17 children His only regret is that didn’t have more children.
Buster Daniels run for charity

Bringing back the children to polygamy?


It is odd that this story should hit the news within a week of my return from my first trip to Utah where polygamy is outlawed but still remembered as a part of the early days of the Mormon religion and sometimes joked about. This image is of a beer that I saw at a liquor store. The beer, Polygamy Porter, has the tagline “why have just one?” and features an image of a naked man and woman holding each other surrounded by other women. This, honestly, was the first thing that came to my mind when I saw the news.
On March31, 2008, authorities in Eldorado, Tex., received a phone call from an underage woman claiming that physical abuse was taking place at the Fundamentalist Church of Jesus Christ of Latter-day Saints’ “Yearning for Zion,” or YFZ, isolated ranch in west Texas.
On the evening of April 3, 2008, state authorities began raiding the YFZ ranch looking for the minor who had called authorities earlier and supposedly at age 16, has an eight month old baby. Although the woman has not yet been found, law enforcement escorted just over 400 minors off of the compound where they believed that underage marriages were taking place with nearly all of the women.
Now the mothers who are separated from their children are attempting to gain sympathy and donations from America via the newly published “CaptiveFLDSChildren.org.” The website, created by members of the compound, contains links to donate to a fund that will help return the children to their parents, pictures of the raid, and videos of the children that were taken away that are meant to strike a note with the human heart by the slow emotional scrolling of the children before the raids accompanied by spiritual piano music. Also included are links to discover more about the church and what it truly stands for.
I believe that the publishing of this website is somewhat an attempted to reconnect the families, but also further testament to the level of brainwashing the people have been subjected to. From a public relations standpoint, it is a predictable move from the church. Although I don’t believe that they will gain too much support, this is the best way to do it
On Thursday, April 24, 2008 100 polygamist supporters gathered outside the Utah Jazz versus Houston Rockets NBA playoff game in protest and for returning the children to the ranch. It is obvious, then, that they are receiving some support.
Although it is unknown how much money the website has raised, it remains unclear as to whether or not the children will be returned. The church is using the website to not only inform the nation of their side of the situation and to collect donations, but they are also looking for representation I court. The website attempts to play off of emotions to gain favor and sympathy. These children cannot and will not be returned to the ranch where it is believed that both physical and sexual abuse of minors is taking place.

If the children aren’t returned to the secluded compound, they will continue to be broken up into foster homes. Although foster homes don’t have the best reputation it is the only alternative to the life they had at the ranch.

Sunday, April 20, 2008

Big World


Hello big world of blogging! This is my first blog and I must admit that I am a little overwhelmed by stepping into a whole new world. I want to use this as a tool to learn not only about this phenomenon that is blogging, but also about the real reason I am starting this blog: public relations and marketing. As a duck, I know the value of getting my feet wet; it’s the best way to learn. The two biggest tips I receive from anyone in the marketing profession are to get real world experience, and start blogging. So, here I am, ready to jump-in, turn-on, and start learning.

I once posted on an internal blog for Allen Hall Advertising, but that is the extent of my blogging career. As a journalism major at the University of Oregon, blogging was always in the background of what I should be doing to prepare for my career. I am ready to discover the potential of blogs and what they can do in marketing. Well, here I am.
The learning process will be facilitated by Kelli Matthews’ PR blog: http://prosintraining.blogspot.com.
Let the games begin!